Goodlife USA Review – Huge Scam Or Legit System?

Goodlife USA ReviewAll around the internet, Goodlife USA has been getting lots of buzz.

It would not surprise me if you told me you’ve heard of it, or someone has pitched it to you.

It’s also really popular on social media.

This first thing you should know is that I am NOT an affiliate or distributer for Goodlife USA.

Is Goodlife USA truly a scam?

Can you build a solid business with Goodlife USA?

I have gathered all the details about Goodlife USA so you can make an informed decision.

I’ll tell you everything you need to know in my Review Of Goodlife USA.

Let’s get started.

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What The Heck Is Goodlife USA?

Based in the state of Florida in the US, Goodlife USA are a multi level marketing company that focuses on travel.

According to the Goodlife USA website, the company was founded by Mark Seyforth and Edward Dovner, who serve as CEO and ‘Partner’ respectively. Both have questionable histories with companies.

Having been founded in 1975 by Mark Seyforth as ‘Seyforth Laboratories’ where he marketed a diet shake, he aligned with Herbalife in 1980 where he designed their compensation plan and used ‘Seyforth Manufacturing’ to manufacture the company’s product line.

An autoship recruitment opportunity named ‘One24’ signed up new affiliates using an experimental queue based system and, in 2013, with One24 still active, ‘Day 1’ was launched by Seyforth.

A less than complimentary review of Day1 on the BehindMLM website raised questions about the products that were ‘cobbled’ together for the compensation plan, with retail sales seemingly being an afterthought. The focus was actually on bringing as many affiliates on board as possible, and being paid when they made purchases.

Day 1 and One24 are no longer trading.

The background and experience of Edward Dovner is not so apparent. His biography on the Goodlife USA website calls him a ‘Founder, Inventor and CEO’. He started as a sales agent at Metropolitan Life Insurance Company and moved on to starting a gourmet coffee company- which he sold on for a ‘substantial profit’. He launched ‘First Choice Armor and Equipment’ in 1993, and sold this in 2010 after they were sued by the Department of Justice in 2009 for ‘Submitting false claims for bullet-proof vests purchased by the United States for their federal, state, local and tribal law enforcement agencies’.

The allegations stated that having sold the vests as thinner and lightweight alternatives to others available, there were major problems with the Zylon fibre used- making them unsuitable for ballistic use and failing all eight out of eight tests carried out by the National Institute of Justice.

Further allegations of fraudulent conveyance led to Mr. Dovner and his wife being sued, when details came to light of their transfer of $5million from the company to their private accounts after learning about the investigation into the vests. This was used to purchase a variety of cars and a private jet.

There is no evidence through Mr. Dovner’s biographies of any experience or knowledge of MLM which, combined with allegations from previous companies, casts doubt over the validity of Goodlife USA’s offerings.

Goodlife USA Scam

What Are The Goodlife USA Products?

Goodlife USA describe themselves as a ‘Wholesale discount club’ which sells memberships to enable customers to ‘take advantage of extraordinary opportunities to save on travel, retail and more.’

Memberships are available from $11.95 per month for the Silver tier, $39.95 per month with an upfront fee of $99 for the Gold tier, and $59.95 per month with an upfront fee of $199 for the Platinum tier.

What About The Compensation Plan For Goodlife USA?

Affiliates for Goodlife USA are rewarded for recruiting new affiliates, and are on a commission structure for sales of membership to customers.

Recruitment Commissions

Affiliates are rewarded for recruiting new affiliates based upon the cost of the membership level that they themselves spend, as well as the number of memberships they have sold. The commission is also linked to how much the new affiliate pays for their membership.

With three levels of recruitment using a unilevel model

  • Silver membership affiliates will receive $25 for recruiting another silver or $75 for recruiting a Gold or Platinum affiliate.
  • Gold membership affiliates receive $50 for recruiting a Silver affiliate, $100 for recruiting a Gold affiliate and $125 for recruiting a Platinum affiliate.
  • Platinum membership affiliates (as well as any that have sold and continually maintain 20 active memberships or more) earn $50 for recruiting a Silver affiliate, $100 for recruiting a Gold affiliate and $150 for recruiting a Platinum affiliate.

There are also ‘Dream Dollars’ which are awarded when new affiliates are recruited and can be used towards the purchase of travel services.

Goodlife USA Compensation Plan

Travel Membership Commissions 

Direct and residual commissions for Goodlife USA are paid using a 2×20 matrix structure. This places the first affiliate at the top, with two underneath them. These two form the first level of the matrix, the second being produced by splitting those two into another two beneath each of them and so on. The complete matrix has 2,097,150 positions. As well as being remunerated for the CV brought in by their own sale of memberships, affiliates will also receive 5% of the CV brought in by the affiliates they have recruited into their matrix.

With commissions on the memberships being paid monthly, they receive 5% of the received CV of every affiliate within the first 15 levels of this matrix (including their own), and 2% of CV generated on the remaining levels.

Silver memberships equate to 4 CV per month (which at 5% yields $0.5 per customer and at 2% yields 8 cents), Gold memberships equate to 20 CV per month (which at 5% yields $1 per customer and at 2% yields $0.4) and Platinum memberships equate to 30 CV per month (which at 5% yields $1.50 per customer and at 2% yields $0.6).

Commission sharing

Upon joining, and for the first month, each new affiliate for Goodlife USA will share the commissions they are entitled to with the person that brought them in. The first $60 goes straight to the recruiter, as well as 50% of the following $500 generated. Beyond that point the commissions are split pro rata.

What’s The Cost Of Joining Goodlife USA?

For $79 you receive a basic affiliate status, although for the full opportunity you also need to buy a travel membership (costing $9 per  month and $129 up front for a Silver membership, $39.95 per month and $179 up front for a Gold membership, and $59.95 per month and $279 up front for the Platinum membership.) The level of membership purchased affects earning ability through the Goodlife plan.

So, Is There A Goodlife USA Scam Going On?

Have you heard that Goodlife USA is a scam?

It’s hard to tell if this is true or not, because a lot of people are just trying to sell you something.

So, from reading this, is Goodlife USA a scam or is it legit?

I would say not exactly, but there are a few things to watch out for, find out what in the conclusion.

Learning about these things will make you successful – and see below for my FREE training on how to market yourself.

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Finally, My Goodlife USA Review And Conclusion!

For the average consumer, this scheme is unlikely to be very helpful and is likely to result in a net loss- since the membership really only gives access to third-party discounts on products. This could be useful for anyone that spends a large amount on these products in the first place, but even then it may prove to be a struggle to be worthwhile.

The compensation plan attempts to change this by allowing members to earn back their membership fee by recruiting affiliates, however the commission sharing element of the plan hardly benefits new recruits for the first month (with the first $60 and 50% of the subsequent $500 going to the person that recruited them in the first month). Punishing new recruits in this fashion seems counter-productive to growing the company, and only serves to benefit the affiliates higher up in the chain. An issue also arises here by the different tiers of memberships, with those paying more gaining access to substantially better terms.

This rewards how much an affiliate spends each month, rather than being linked to their performance in sales- something that is not a good setup in MLM. You need to reward sales performance to grow the number of membership sales in conjunction with the other side of things. If those numbers a low and the main income comes from affiliates then things start seeming very much like a product based pyramid scheme. The discount memberships do not seem to benefit member very much and, as mentioned earlier, are unlikely to help anyone that doesn’t spend a vast amount on the products available already, so it would be a great surprise if membership sales were very high at all. The previously stated questionable activities with the founders’ previous companies means this is an opportunity that must be seriously considered before getting involved with.

Did you find this Goodlife USA Review useful?

I wanted to gather all the details for you, because I have noticed other Goodlife USA reviews have been scant on details.

If you decide to proceed with Goodlife USA, I want you to be successful.

Get my free training that teaches you my methods.

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