How To Generate Targeted Traffic To Your Website

how to generate targeted traffic to your websiteThere are very few things that affect every single business owner, across the board.

But I’ve come to realise that traffic is one of them!

Everybody it needs it. Whether it’s a fortune 500 company, online distributor or a shoe shop owner.

You need eyeballs on your offer from real people!

And so in this post, I want to give you proven strategies of my own so that you know how to generate targeted traffic to your website and therefore to your business and your offers.

Notice the important word here: Targeted!

This is the important thing because out of the 7 billion plus people on the planet, you don’t just want any old traffic landing on your website/sales pages.

Because there is so much traffic out there, it’s not going to do you any good if you just try and get as much as possible!

It has to be targeted traffic.

What do I mean by this?

Well, the traffic you get has to be people who are likely to pull out their credit card, spend money with you and become a customer.

Or, if you’re promoting affiliate products, they need to be likely to invest in whatever affiliate products and programs you’re promoting.

And that’s what it all comes down to.

Creating traffic and converting (some) of it into sales and signups.

Generating traffic these days is not cheap.

If you know what you’re doing, it’s easy to get traffic but there is a cost behind it.

And you don’t just want to spend your hard earned money on untargeted traffic.

buying web traffic targeted

Just like the dart board above, it’s your goal to go after some kind of target!

You don’t want to go after the whole dart board and be untargeted.

If this happens, you won’t “break even” on your traffic costs and your paid advertising journey will not be a long one.

The ideal situation is to spend money on traffic that (eventually) pays for itself through your back-end sales.

With that being said, I’m going to explain a few core concepts so you can learn how to generate targeted traffic for your website and acquire customers every single day!

I am going to do this by explaining 3 simple steps of the famous “market, message, media” triangle below.

When you understand this, your business will change forever.

See below:

marketing triangle

1. Establish Your Customer Avatar

This is the “Market” (Who) part of the triangle above.

You may hear this a lot but it’s super important.

What is a customer avatar?

Well, a customer avatar is a very close resemblance/model of what your ideal customer is.

For all I know, it could be this guy below (probably not though!).

customer avatar questions

Let me fire at you a tonne of questions to get you thinking.

Who is your ideal customer?

What do they look like? How old are they? What country are they in? What keeps them up at nights? How do they talk? How do they communicate? How much money have they got?

If you can really get clear about this and write this down on a piece of paper, this will help you a lot in lots of ways.

You customer avatar may be very broad, or it might be very very specific.

But the point is, you need to have some idea of who your ideal customer is.

And this goes hand in hand with deciding what niche you’re in.

It’s surprising how many business owners don’t know what niche they are in!

2. Create A Compelling Offer

This is the “Message” (what) part of the “Market, Message, Media” triangle.

how to make a compelling offer

After you’ve discovered your target customer, you then want to make sure that you have an irresistible compelling offer for them.

This is the kind of offer that would grab their interest and attract them to click through to your website.

Bonus points if your compelling offer can be summed up into a single sentence. This can then form your advertising headlines!

How do you come up with a compelling offer?

Well, it’s a heck of a lot easier if you tackled step 1 and identified your ideal target customer.

After you have done this, you should know what their “pain points” are.

And you can use those pain points to construct some kind of marketing message.

Eventually, your marketing message can be used to create “paid ads” which you can use on Facebook, Twitter, Google and Bing PPC.

And with that ad, you will get the attention of your target prospects.

Some of that attention (traffic) will turn into leads, and some of those leads will turn into sales.

It’s a bit like a local shop on the high street.

It’s possible that most people who visit a shop will not buy anything, but that is the way of the world and the goal isn’t to have “everyone” as your customers.

Instead, you want to get a core group who love what you have to offer.

This is also known as having a Tribe and explained very well in the book “Tribes” by Seth Godin. I highly recommend giving that a read!

 

3. What Marketing Channel To Use

This is also known as the “Media” section as you can see on the triangle.

Aka: We need to decide what media we will use to advertise on.

marketing channels

As part of the “market, message, media” triangle above, we have already tackled market and message.

Now, you are ready to decide how to market.

Yep, most people do this first and then wonder why they struggle to get results.

Hint: You can’t start to market unless you know who you are going after!

So, this stage is simply when you decide whether you’re going to be doing radio advertising, banner advertising, YouTube marketing, blogging, forum advertising,  Google PPC, Facebook advertising, Twitter advertising etc..

The list is endless.

Don’t believe me? See this post I did showing 27 sources of traffic you can utilize.

There is an abundance of traffic (people) out there for you.

There’s lots of different marketing channels that you can use.

Like I mentioned before, the mistake I see most people make is that they go straight for the marketing before establishing who they want to market to.

Crazy huh?!

So, most people decide that they are going to use Facebook, Twitter or whatever but they are putting the cart before the horse.

Because, before you decide on what marketing method you’re going to use, you need to decide who it is you’re actually trying to attract.
Before you build your audience, you need to decide who you want to have in the seats.

So, how you decide what marketing method to use?

The best thing to do (after establishing your target customer) is to brainstorm and think of
where you think your ideal customer hangs out.

It could be that you can find a lot of them on niche forums in which case you would do some forum advertising (both free and paid methods available).

You could buy banners on forums.

For the internet marketing/make money online niche, the warrior forum has A LOT of people who you can provide value to.

If you are in the network marketing industry then the better networker forum is a good choice, and you can buy banners there as well.

Aside from forum advertising, it could be that you know, that there are lot of searches done on Google and Bing each month by your target customer, in which case you could invest in ppc advertising (short term) or blogging (medium to long term).

It could be that there are a lot of Facebook groups for your specific niche that you can tap into to get some people interested in your business.

Whatever it is, this is the process to get targeted traffic to your website.

Obviously, you need a way of converting the traffic, and you do this through a sales funnel.

Hopefully, you already have that in place.

If not, grab my free training below where I show you how to create one! (it’s free).

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i need targeted trafficHopefully, this post has given you some ideas on how to generate targeted traffic to your website with this 3 step process. In my post here, I also give some good tips!

But make sure you don’t miss a step.

Discover who your target customer is, create a marketing message (compelling offer) and then go out there and market.

Know what you are selling and who you want to serve before you start.

Do you generate enough targeted traffic for your business?

What are your favourite methods for generating targeted traffic?

Let me know in the comments below.

Please share this post if it has given you ideas!

Comments

  1. neil williams says

    Hi Nick
    How do you decide what your targeted traffic is and where do you find it and how much does it all cost -surely your traffic can be people looking for business opportunities to join
    The danger is spending money on the unknown
    Appreciate your comments
    Neil

    • Nicholas Pratt says

      Hi Neil,

      Good questions.

      To decide what “your targeted traffic is” is simply to decide on your target market, and yes, your target market can be people looking for an opportunity. I’ll give an example of how you might do this. If you wanted to target “opportunity seekers” by direct mail, you can actually buy/rent a list of relevant people, and then you can send direct mail. You can obviously do this (online) with targeted solo ad providers as well.

      How much does it cost?

      Well, this depends. You could spend $200 on a campaign or you could spend $2000 but it’s generally recommended to start small and scale up after you know your ad converts.

      Another metric I look at (on a daily basis) is “cost per lead”. In other words, if I am running facebook advertising, how much am I spending for each lead? I actually generate leads for $2 on Facebook which is pretty good. But because, I have a high value sales funnel, I am actually happy paying $5 per lead. I still profit from this because I have high ticket value in my sales funnel.

      Hope that helps

      Nick

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