How to Optimize Your Blog Posts For Search Engines

how to optimize your blog posts for search enginesIf you are a regular Blogger then it is so crucial for you to know how to optimize your Blog Posts for Search Engines. That’s why it horrifies me when I see people post regularly without any thought towards SEO.

Whilst you shouldn’t rely on search engines, they are still very nice to have and you may as well have a purpose (focus) for each of your posts.

As I’ve spoken before about how to make money from Blogging I thought I would give you some traffic tips that will speed up the process. Ultimately, you need visitors to your Blog, and the search engines will (eventually) be great for that! This post should help you. Read on to find out how to optimize your blog posts every time to squeeze web traffic out of each Blog Post that you publish!

Or, if you want more “in-depth” training, check out my Free Video Series below:

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That will take you to 6 Figures with your online business.

How To Optmize Your Blog Posts For Search Engines?

There are numerous methods that people try out for getting their Blog Posts ranked well in the search engines.

The approach I will give is what gives me success and results, and it’s what I have learnt through my past experience as an SEO Consultant.

I will split what we are going to do into a few simple steps:

1. Make sure you are using WordPress for your website or Blog. If you are not using it, you are clearly insane! (Sorry, but I had to be honest with you). WordPress is what all the top Bloggers use, and is miles ahead of everything else.

2. Make sure you are using an SEO Plugin called WordPress SEO by Yoast. Anyone who knows what they are talking about will agree that this is the best WordPress SEO plugin around. It’s also completely Free which makes it a no-brainer decision.

3. There’s quite a few “sitewide settings” that will need sorting (at some point). If you have a spare 30 minutes to do this, follow along with this excellent guide.

4. Get ready to start writing a Blog post. You should have some idea of what Keyword you are going to “target”. We will be using the plugin to give us a “road map” of optimizing for the specific Keyword that you want.

When you are in the “new post” panel within the dashboard, if you scroll to the bottom, you will see this:

how to optimize your blog

Within “Focus Keyword“, you simply need to plug in the keyword that you will be using for the Blog post.

Once you have finished writing your post, you can then check this “panel” to see if you have ticked the boxes for the search engines.

This includes the classic things like:

– Keyword in Title
– Keyword in Images ALT Tags
– Keyword in URL
H1, H2s etc
– The list goes on….

You should also be using the “Page Analysis” Tab that gives some nice detail in the form of pretty traffic lights! 🙂

One question a lot of people ask is “do you only optimize your post for 1 Keyword” or “multiple”?

The short answer is “I optimize for 1 Keyword per Blog Post”, although I will include natural variations throughout the content.

Some other WordPress SEO Plugins have options to target multiple keywords within a singular Blog Post but I prefer to “focus” on 1. I find that I can put more energy to the content and avoid making it look “too optimised”.

One things for certain though, if you make sure to use the Yoast SEO Plugin for every Blog Post and have specific keywords that you want to target, you are heading in the right direction.

In terms of the “optimizing itself”, I like to write the content of the post first, and then go through and “tick off” the elements that Yoast On-Page Panel mentions. This means you can focus on your great content first and optimise it when you are done! Write some great content first and then let the plugin tell you how to optimize your blog posts.

blog seoThis has (deliberately) been a quick guide. The point is that (with Yoast), we have a “very simple system” that will tell you how to optimize your blog posts for the search engines. All you need to do is “turn it on” and start Blogging.

I go more in-depth on SEO in my Free Course below:

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I hope that has helped you, but if you have any others questions about the plugin or SEO, do let me know in the comments below.

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