How To SEO Your WordPress Site In 5 Steps

how to seo your wordpress siteIf you’re any kind of blogger, you should already know that you need to be using WordPress as your platform?

Why?

Really, there are so many reasons and I have spoken before in posts like this about the numerous benefits. In short, WordPress is modern, cutting edge, clean coded, easy to update, loved by the search engines and perfect for Blogging.

In this post, I am going to tell you how to SEO your WordPress site in 5 Steps. Whilst WordPress (out of the box) is “friendly” to the search engines, there are still some things that need to be done.

Here Is How To SEO Your WordPress Site In 5 Steps!

1. Lay The Groundwork – If you are just getting started then it is worth making sure you are on a strong wordpress theme and framework.

By this, I mean a theme that has the sometimes mystical “clean code” and performs well in terms of site speed etc (see below).

There are quite a few premium WordPress Themes and Frameworks on the market, but Genesis is one of the most popular. It’s received a lot of praise for it’s clean code, site speed and being an all round good platform.

See my post here that gives a good overview of Genesis and it’s many features.

I show how to setup your Genesis blog in my free training series below:

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2. Use “WordPress SEO By Yoast” Plugin – Ok, I’ve gotten so much value from the WordPress SEO Plugin by Yoast over the years! It really is a “must have” plugin. There are quite a few “SEO Plugins” available for WordPress, but none of them have as many features as Yoast and operate half as well.

I still can’t believe this plugin is Free! There are “paid SEO Plugins” out there that don’t even come close!

See my post here for help on using Yoast’s plugin to optimize each of your pages and blog posts.

3. Tune Up The Engine! – As great as WordPress is, it requires a lot of bandwith and can easily become slow for users. This is a very bad thing! First of all, the search engines have been shown to give some benefit to faster loading websites. Second of all, a “slow site” will have much lower conversions and give the user a sluggish unhappy experience.

However, with the right adjustments, you can make WordPress lightning fast.

Install the well known W3 Total Cache plugin that works at optimizing the performance of your WordPress website. See here for a guide on setting it up.

4. Stop The WordPress Engine from getting Clogged Up – For a while, I was finding that (after publishing many posts), my website had become sluggish.

After doing some research, I learnt that the WordPress Database can get clogged up will all sorts of things over time. Things like spam comments, post revisions and old settings from previous versions.

There is a simple solution to this. You should use WP Optimize that effectively “cleans” your WordPress database at the click of a button.

5. Update Your Site Regularly – I remember reading once that WordPress is loved by search engines as long as you are updating your website regularly.

In fact, this is a tip for all websites. Post regularly. If you are a Blogger, I have a post here that gives some ideas for how often to post.

In summary, don’t have a stale website that is not updated often. Instead, have a Blog and post regularly to get the full benefit from using WordPress.

One final thing: You should also keep WordPress up-to-date to keep up with the latest security changes and new features.

wordpress engineThose are the important things on how to SEO your WordPress site.

It may “look like a lot” but remember that most other platforms like Joomla and Drupal require much much more customization.

Also, if you do those things above, you will have a nice smooth running WordPress website that will be loved by the search engines.

Any Questions on the above steps?

Let me know in the comments section below.

Please share and comment if you got value from these tips!

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Comments

  1. when i install this plugin then it is asking for “You’ve just installed WordPress SEO by Yoast. Please helps us improve it by allowing us to gather anonymous usage stats so we know which configurations, plugins and themes to test with” Allow Tracking or not, what should i do,
    Allow tracking or not.

    • Nicholas Pratt says:

      Hi Karan,

      I always click “allow tracking” for that function because it helps them improve the plugin over time.
      Also, Yoast says that it doesen’t effect performance. But it’s optional whether you want to have it turned on or not.

      Hope that helps.

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