What Are The Pitfalls Of Network Marketing?

pitfalls of network marketingAs great as the industry can be, there are still some pitfalls of network marketing and it’s important for you to be aware of them.

First of all, this shouldn’t surprise you!

Getting involved in Network Marketing is similar to any new business enterprise, in which there are always pitfalls involved.

Being an entrepreneur always requires a strong commitment and sacrifice to succeed as detailed in my recent post here. This is the same for any online business or bricks&mortar. Starting any kind of business requires hard work!

In fact, if anything ever looks too easy, I would question whether you are on the right path. I recently spoke about the “hard work” required for running a business in this post.

When you see that there are pitfalls within network marketing or any other business model, don’t be “put off” straight away. Instead, look at the great parts of the industry, take a positive approach and aim to overcome the pitfalls of network marketing with a positive strategy going forward.

If you are struggling with the pitfalls, watch my Utility Warehouse Opportunity Review video below where I give the solutions:

The 3 Main Pitfalls Of Network Marketing

1. Attracting Or Working With The Wrong People – As part of what follows from the law of attraction, “like attracts like” and you attract who you are.

If you have been using methods that target a specific group of people, you will receive the kind of people that resonate or need that form of marketing.

For example, if you spam about your opportunity on Facebook groups, don’t be surprised if you sponsor reps who are looking for quick results from not much work.

If you want to understand how to attract people “that you want to work” with, see my post here.

2. At The Start, you will be “Overworked and Underpaid” – I learnt this from Ray Higdon. When you start in Network Marketing, you will (almost certainly) be “overworked and underpaid”. You will be spending hours each day marketing your business online and offline. There may not be much (or any) money arriving even though you are working hard.

However, the flip side is that eventually you will be “Overpaid and Under-worked”.

When you do finally “get traction” and start to get leads and sales, you will be on the path to success.

The lifestyle you can achieve from this industry makes the following quote ring true:

“I’m not telling you it is going to be easy. I’m telling you it’s going to be worth it.”

i'm not telling you it's going to be easy quote

3. People Not Getting It – I heard a story the other day from 2 (non network marketing) friends who attended a “non-network marketing event”. Apparently there was a “network marketing guy” hyping about his opportunity by “sticking the knife” in and leading with guilt and scarcity rather than curiosity.

It’s no surprise that my friends (who are not network marketers) were completely “put off” by this guy. In fact, this guy “repelled” them with his approach.

These sorts of network marketing people “just don’t get it”…….YET.

The idea isn’t to go around hyping about your opportunity.

Why not?

Because this raises resistance and provides no value.

Instead, people should be learning something about Attraction Marketing and “Raising Curiosity, whilst lowering resistance”. They should be building a relationship and demonstrating the value that they can provide. My post here covers this approach in much more detail.

Also, my free eBook below gives some powerful Attraction Marketing strategies:

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problems of network marketingYes, there are problems and pitfalls within the network marketing industry, but when you really think about it, there are pitfalls within all sectors.

There is the old phrase that there are “bad apples” within every marketplace.

Instead of dwelling on the pitfalls of network marketing, why not focus on the positives? Focus on your own approach and making yourself a “person of value”.

Lead by example and treat this as a profession, not a hobby.

Can you relate to the pitfalls I have mentioned?

Please let me know in the comments section below.

Also, please “like” and share this post if you agree and gain value from it.

Comments

  1. Good stuff Nick!

    It’s true, for a while you will be overworked and under paid. But that’s part of the process. It takes time and hard work to get the momentum going.

    Thanks for sharing.

    • Hi Brian,

      Yes absolutely.

      It’s obviously painful to be “overworked and underpaid” but when you look at other types of businesses, this is the case with pretty much all of them. All entrepreneurs go through a phase when they are “overworked and underpaid”.

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